How much does a website cost in 2026? A transparent breakdown
A clear breakdown of what a website actually costs in 2026 — from €200 marketing sites to custom builds — and exactly what drives the price up or down.
A professional website in 2026 typically costs between €200 and €10,000+, depending on how custom it is. A focused, conversion-first marketing site starts around €200, while a large custom build with branding, e-commerce and integrations runs into the thousands. The price isn’t random — it tracks a handful of clear factors. Here’s the honest breakdown.
The short answer: typical price ranges
- Template-based marketing site — from €200. A clean, fast site built on a proven foundation. Best for getting live quickly with a clear path to enquiries.
- Custom marketing site — €1,000–€5,000. Bespoke design, more pages, tailored content and structure.
- E-commerce store — €1,500–€8,000. Product catalogue, checkout, payments and a buying experience tuned to convert.
- Brand identity — from €400, often combined with the site so everything looks like one system.
These are starting points. We publish “from” prices on our pricing page precisely so you know the floor before any conversation.
What actually drives the price
Five things move the number more than anything else:
- Number of pages. A 5-page site is a different project from a 40-page one.
- Custom design vs template. Bespoke visuals cost more than adapting a strong foundation — but they’re not always necessary to convert.
- Who writes the content. Copy and imagery take time. If we produce them, that’s part of the scope.
- Functionality. Forms and a blog are cheap. Bookings, payments, CRM integrations and custom logic add up.
- Branding. A site built on an existing brand is faster than building the brand from scratch.
Why “from” pricing is more honest than one flat number
Anyone who quotes a single fixed price for “a website” without seeing your project is guessing. A transparent “from €X” sets a clear floor, then a short call turns it into a fixed, no-surprises quote once the scope is real. That’s how we price every project — start with a free AI audit and you’ll get an exact number.
What you’re actually paying for
A cheap site that no one finds and no one acts on is the most expensive option there is. The value is in three things:
- Conversion — a clear path to one action, not a digital brochure.
- Speed and technical quality — fast pages that rank and that AI search engines can read.
- Longevity — a build you can grow, not one you’ll rebuild in a year.
That’s the difference between a website and a system that keeps working.
FAQ
Is €200 enough for a real website? Yes — for a focused, conversion-first marketing site built on a strong foundation. It’s a real, fast, professional site, not a placeholder.
Why do website prices vary so much? Because “a website” can mean a 5-page marketing site or a 40-page custom store. Pages, design, content, functionality and branding each move the price.
Template or custom — which should I choose? If you need to get live and start generating enquiries, a strong template-based build is the smart, fast choice. Go custom when your brand or functionality genuinely demands it.
Want an exact quote for your project? Get a free AI audit — we’ll map the work and give you a fixed price, with no obligation.
Written by
Anastasiia Savina
Co-founder · Design, Brand & Delivery
Co-founder of HeadPills and the creative lead behind how everything we ship looks, feels and converts. Owns design, brand identity and AI-driven visuals — and runs project delivery end to end, so work lands polished and on time.