Guides
Practical guides for business owners.
Explore costs, tools and practical ways to improve your business. Each guide includes examples, interactive tools and links to the services that can help.
What will it cost?
What should we build?
How do we prepare?
- How much does branding cost for a small business?scope · examples · next step
- Website design brief: what to send for an accurate quotescope · examples · next step
- Answers, actions and the boundary between them.capabilities · permissions · evidence
- One recurring task. A result you can check.selection · economics · pilot · ownership
- A process is more than a line between two apps.events · decisions · exceptions · outcomes
- A missed call should still have a next step.capture · response · confirmation · attendance
- A useful answer starts with a verifiable source.buyer questions · facts · evidence · enquiries
- Price the work behind the website.scope · content · connections · ownership
Questions
About these pages
How are the guides written?
From the systems we run for ourselves and the projects we have published, not from other guides. Every number has a source named next to it: our price ladder or a study we ran. Where we have no number, the guide says so.
When are the guides updated?
When the fact behind them changes: a price on the ladder, a rule on the trust page, a platform that changed its limits, a law that came into force. The date on each guide is the date it was last checked, not a decoration.
Which guide should I start with?
Choose the question holding up your decision: budget, the right solution or what to prepare. Each guide connects the explanation with relevant services and published projects.
Missing a guide you needed?
Tell us the question. If it repeats, it becomes a guide; either way you get an answer by email.