oris.agencybuilt for ourselves
100 · 100 · 100 · 100Lighthouse mobile, four categories
The speed and structure rules we apply in a redesign, applied to a site of our own. Lighthouse mobile · Aug 2026
Websites · Website redesign
Website redesign that makes the next step clear.
A redesign starts with measurements, not with a mood board. We record how fast the site is on a phone, which pages get visits, where people leave and how many clicks it takes to write to you. Then we fix what the numbers point at, with a redirect map before launch.
What we measure
Before we touch anything, and again after launch
Five measures we review where the necessary data is available. The bars below are illustrative; a client’s real numbers appear only with their consent.
What you get
The measurements, before and after
Speed, visits per page, exits, clicks to the enquiry, what ranks. In your plan before we start, and again after launch, so the change is visible in numbers.
A structure around the offer
Each page is assessed for its role, useful content, search visibility and links. We keep, improve or consolidate it accordingly and make the relevant enquiry route easy to find.
A redirect map and a clean launch
Changed URLs lead to relevant replacements; removed pages without an equivalent receive an appropriate error response. Search Console and important journeys are checked, and the agreed editing workflow is handed over.
Who this is for
Sites that look fine and bring nothing
A site from a few years ago
It ranks for your name and loads slowly on a phone. The content is fine; the structure is from another time.
A site that grew by adding pages
Pages were added without a clear relationship. We assess their purpose and evidence before improving, consolidating or retiring them.
A site where nobody writes
Visitors arrive and leave. The path to the enquiry is four clicks and a PDF.
A site on the wrong platform
Sometimes the honest answer is a rebuild. We say so after measuring, not before.
Proof
Measured on our own sites first
This websitev3
v1 → v3272 old addresses mapped
Our own site was rebuilt with a redirect map prepared before launch. Existing addresses were assigned destinations before the switch, as we do for client migrations. headpills.com · Sep 2026
Lokalizacjaclient project
CRM → sitestructure built for a phone in the evening
A catalogue rebuilt around how people actually browse listings. Read the case →
Price
Price after a short call. From a month.
The measurements are included; everything proposed is priced on this site’s ladder.
Fix, redesign or rebuild?
Repair the existing site
When the offer and editor work and the problem is a broken form, one layout or outdated content.
Redesign the structure
When useful content exists but customers cannot understand the offer or find the right way to enquire.
Rebuild on a suitable foundation
When the current platform cannot support the catalogue, integrations or editing workflow you need. First identify what is worth keeping.
Describe the problem before replacing the website
A redesign starts with a specific problem. Visitors may not understand the offer, mobile users may struggle with the form, or the team may be unable to update important information. The same symptom can have different causes. Few enquiries might reflect a weak page, unsuitable traffic, an uncompetitive offer or a broken delivery connection. Replacing the visual style alone cannot distinguish between them.
A measurable obstruction
We first inspect the pages people actually enter, the journeys they take and the enquiries the business receives. Where analytics exist, we use them alongside the site and customer feedback. If data are sparse, we state that limitation and rely on practical tests rather than manufacturing certainty from a handful of visits. The goal is to identify the part of the experience that needs attention.
A design that no longer fits
A visual mismatch can also be a legitimate reason to redesign. The business may have a stronger identity, a broader service range or better project evidence than the current site communicates. We translate that change into page structure, content and visual hierarchy. The new design should make the offer easier to judge, not simply look more fashionable in a screenshot.
Choose between a repair, a redesign and a rebuild
The smallest useful intervention is often worth considering first. A redesigned homepage will not fix a disconnected enquiry form, while a new platform may add cost without solving an unclear service description. We separate content, design and technical problems so the recommended work addresses the cause rather than replacing everything by default.
Keep a workable foundation
A repair is suitable when the structure and editing workflow are sound and the issues are limited. A broader redesign can retain the platform while improving navigation, templates and content. This preserves familiar publishing tasks and may reduce migration work. We still test whether the existing code and components can support the intended result reliably.
Replace what prevents progress
A rebuild becomes more reasonable when the platform cannot support required functionality, access is impractical or the implementation is too fragile to maintain. That decision should identify what will improve and what must be migrated. Rebuilding is not inherently faster or cheaper; it introduces its own data, account and launch responsibilities.
Audit the material worth carrying forward
- Pages and addresses
- Inventory existing URLs, including useful pages that are absent from the main menu. Analytics, Search Console, sitemaps and internal links can reveal pages that still attract interest. Mark what should remain, what needs substantial rewriting and what can be consolidated. A page should not disappear simply because it was overlooked in the new navigation design.
- Content and evidence
- Collect original images, project information, approved quotations and downloadable documents. Check whether old claims and prices remain accurate. A redesign is an opportunity to strengthen weak explanations, but valuable detail should not be removed merely to make a layout look cleaner. The new presentation needs to accommodate the information that helps a buyer decide.
- Accounts and connections
- List domain access, hosting, the CMS, form delivery, analytics and external integrations. Confirm who owns each account and what depends on it. A visual project can be delayed by missing access more easily than by a complex section. Identifying those dependencies early makes the launch plan more realistic and avoids last-minute surprises.
Protect continuity while changing the structure
Map the old to the new
Where addresses change, create a mapping to the most relevant replacement. Preserve working URLs when there is no good reason to alter them. A service page should lead to its equivalent service, not automatically to the homepage. Include important documents and images when they have their own links. This is a content decision as well as a technical redirect task.
Review a representative journey
Before completing every template, test a full customer journey in the proposed design. Enter through a service page, inspect the supporting case, review the price information and submit an enquiry. This shows whether the new structure connects the right evidence to the right action. It also exposes missing material while changes are still relatively easy to make.
Launch with checks ready
Prepare the launch checklist in advance: indexing controls, redirects, domain settings, forms, analytics and rollback responsibilities. Google notes that rankings can fluctuate during significant site moves. A careful migration reduces avoidable errors but cannot promise unchanged positions. We monitor the new and old addresses after publication and fix technical mistakes promptly.
Evaluate the result beyond a before-and-after picture
Findability
Can a new visitor find the relevant offer without opening every menu item? Check the homepage and common entry pages separately. A design may feel clear when someone arrives at the beginning but become confusing when search sends them directly into a detailed page. Navigation and contextual links should make the relationship between pages understandable from either starting point.
Understanding
Can the visitor explain what is included and what happens next? Ask them to identify the intended audience, the main limitations and the evidence behind the offer. If these remain unclear, adding another animated section is unlikely to help. The content may need a sharper explanation or a more useful comparison.
Completion
Can the visitor complete the intended action on a phone, and does the business receive it correctly? Compare enquiries over an appropriate period while accounting for traffic changes and campaigns. Keep a record of the launch date and later changes. This makes subsequent analysis more credible than attributing every movement in sales to the redesign.
Send the current URL and the reason it needs to change
A brief can begin with three examples
Show us one page that causes a problem, one task your team struggles to perform and one customer question the site fails to answer. Add the current URL, available analytics access and any deadline connected to a campaign or business event. These examples give the audit a concrete starting point without requiring a fully written specification.
The redesign is priced after the initial scope review. The proposal should separate research, content, design, implementation and migration, and identify the platform costs that continue after launch. If the scope fits our standard website packages, those published starting prices provide a reference; they do not make every existing website equally simple to replace.
We can then recommend a sequence: repair critical faults, validate the new structure and implement the agreed design. This keeps the project tied to visible improvements and protects useful work already present on the site. A successful redesign leaves your business with a clearer sales tool and a manageable publishing system, with evidence to guide the next round of improvements.
Questions
Questions people ask before a redesign
Redesign vs rebuild: how do we know which one we need?
Redesign keeps the address, the content and what already ranks, and fixes speed, structure and the path to the enquiry. Rebuild starts from a new structure, usually because the old one cannot carry what the business does now, or the platform is a dead end. We inspect the constraints before recommending a repair, redesign or rebuild.
What do you measure before touching anything?
Speed on a phone (time to first byte, largest paint, page weight), which pages get visits and which get none, where visitors leave, how many clicks it takes to reach the enquiry, and what already ranks in search. The numbers go into the plan, so after the redesign the same numbers show what changed.
What exactly gets fixed: speed, structure or conversion?
We identify measurable performance issues, unclear structure and friction in the enquiry journey, then scope the changes. Page decisions consider relevance, search visibility, links and customer needs as well as visits. Conversion also depends on the offer and traffic, so a design change does not guarantee a particular uplift.
Will we keep our rankings after a redesign?
We preserve useful addresses and content where practical, map changed URLs and review indexing before and after launch. Rankings can fluctuate during significant changes; redirects and monitoring reduce avoidable errors but cannot guarantee unchanged positions.
How much does a website redesign cost?
Priced after a short call, because it depends on what stays and what goes: a speed and structure fix on a site with the right platform costs less than moving a catalogue to a new one. What we can say now: the audit is included, and everything proposed is priced on this site’s ladder.
How long does a redesign take?
From a month, after the measurements. The redirect map and the content inventory are ready before any page changes, with a planned switch, verification and rollback route. Timing depends on scope, access, content and feedback.
Get a fixed quote
Send the address. We measure it first.
Send us the address of the site you have.
We measure it and reply with what to keep, what to fix and what it costs.