The project
Task, approach and delivery
The task
A dental and beauty clinic needed an identity from the ground up. Most clinic brands lead with a tooth and a shade of blue, and a patient reads that as a waiting room.
The identity had to feel like care rather than treatment, and behave the same on a cup, a price list, a sign and a social feed, because the clinic would handle all of them itself.
The approach
We drew a character instead of a tooth: a figure with a ponytail and a toothbrush a patient can smile at. The NOWA wordmark sits under it with “Dental & Beauty Clinic” spelled out, in sage green and warm beige.
One wave runs across every application and holds the system together; the rules for signage, print and social went into the brandbook so the clinic can produce new pieces without us.
What we delivered
A brand identity for NOWA Clinic: name treatment, logo, type and colour system, and a brandbook with the rules for signage, print and social. Files and rights in the client’s name. The clinic’s website was not built by HeadPills.