Unia Deweloperów: a website for residential projects.

The saved opening screen uses a large architectural photograph rather than a collage of small property tiles. The building occupies most of the viewport; the name sits across the sky in oversized, translucent lettering. This places the company in a recognisable physical setting. A visitor sees the scale and character of the architecture before encountering a dense offer. The white navigation and rounded contact button retain a separate, readable layer over that image.

A smaller card in the lower corner introduces an interior layout and a route to the projects. It has a different job from the background: the photograph invites a closer look, while the card gives that interest a direction. This is a useful distinction when reviewing a developer website. An impressive first screen still needs an obvious next step, and a useful next step does not have to occupy the entire composition. The captured design balances those roles without filling the photograph with a long sales pitch.

The original project records identify Webflow as the implementation platform and describe editable property content. The important design question is how an editor recognises what belongs where. A photograph, a location description and a numerical property characteristic have different purposes. Treating all of them as a single freeform text field makes future editing harder and makes visual consistency depend on whoever updates the page that day.

For a comparable commission, we would first agree a sample property record with the sales team. That record should contain real content, including a long address, a property with fewer photographs and any information that is not yet available. Testing only the most complete offer conceals the cases that will create uneven cards later. Missing information also needs an agreed presentation: an empty area and a made-up value are both poor substitutes for a clear status.

The catalogue is part of an ongoing publishing process. Someone needs to own changes to availability, descriptions and photographs. The website can make those changes easier to enter, but it cannot determine whether a property is still for sale. We would therefore define editorial responsibility alongside the page structure. This is a practical requirement for a new project, rather than a claim that this portfolio case includes an automated connection to the developer’s sales system.

Polish and Ukrainian versions are recorded in the project materials, with a language control visible in the saved design. Localisation in this setting is more than translating an introductory paragraph. Property names, navigation labels and the route to contact should remain understandable after a switch. The buyer should not have to reconstruct which building they were looking at because the translated version uses a different naming convention.

The underlying facts also need consistent ownership. Translating the description of a home should not create a second, independently maintained version of its area. On a comparable site, we would decide which values are shared and which descriptions require language-specific editing before preparing the templates. That distinction keeps the publishing task manageable as the catalogue changes. It does not depend on promising a particular search ranking for either language.

A useful starting package includes a list of developments, representative property records, approved plans and photographs, and the contact process used by the sales team. We would also ask which parts of the offer change most often. A website for a small number of homes can have a very different editing routine from a business publishing new projects throughout the year, even if their first screens look equally polished.

This case demonstrates a visual approach, property presentation and a Webflow website recorded in our project materials. It does not establish a sales uplift, an enquiry conversion rate or an automatic property reservation system. Those outcomes require separate evidence. When assessing a similar commission, the useful question is whether the proposed structure helps a buyer understand the offer and gives the team a workable way to maintain it. Photography earns attention; accurate property information and a clear contact route make that attention usable.