Sequoia2000: brandbook and a B2B company website.

The saved first screen uses warehouse imagery behind a direct statement about sanitary and engineering equipment. The scene establishes the context of supply and distribution. Large white text sits above it, a green action introduces the business route, and thin vertical divisions organise the composition. The company name is repeated at a large scale near the lower edge. This gives the opening a recognisable identity without asking a buyer to decode an abstract industrial metaphor.

The navigation names the company, brands and partners. Those routes match different reasons for visiting: checking the supplier, looking for a manufacturer or considering cooperation. Their presence matters more than filling the first screen with every product detail. The opening should help a business visitor choose a direction; the following pages can explain the relevant part of the offer. The green accent connects the action to the tree symbol in the identity.

The saved homepage contains a route to a B2B platform. A public website can introduce the business, explain the assortment and invite a company to make contact. A private trading environment may then serve a different task. Linking those experiences does not mean they were developed as a single system, and it does not prove that HeadPills implemented the underlying account or ordering software.

The scope documented here is the public Webflow website and brandbook. We keep that boundary explicit because a buyer commissioning a wholesale site may use the word catalogue to mean very different things. It can describe a presentation of product directions and brands, or a transactional system with account access and commercial data. Those are different requirements, with different implications for content, administration and development.

In a comparable brief, we would map what a visitor can see before contact and what becomes available elsewhere. If an existing platform already handles business orders, the public site should explain the transition clearly. If a new private system is required, it needs its own scope and evidence. A prominent button is a navigation element; its presence alone cannot substantiate an integration, a synchronised stock feed or an automated customer approval process.

An industrial supplier’s identity has to coexist with the manufacturers it presents. Making every logo equally large can turn a page into a crowded list without a clear owner. Making the supplier dominate every section can hide the names buyers recognise. The value of a shared visual system is to define a stable frame in which different partner materials can appear without making each page look like a different company.

For a similar project, we would define the treatment of partner marks, the spacing around them and the difference between a brand overview and a detailed presentation. The brandbook should also clarify the company’s own typography and colour roles. These rules can guide sales materials as well as the website. The case documents design of that system; mockups and website images should not be treated as proof that physical materials were manufactured or distributed.

The useful starting materials are the current product directions, the list of represented manufacturers, approved brand assets and a description of how a new business customer starts cooperation. Existing sales materials can reveal which questions the website needs to answer. It is also important to identify any separate ordering platform, so its role is agreed before the public pages are designed.

Sequoia2000’s case demonstrates how a brandbook and a public business website can share a system while making room for partner brands. The recorded delivery includes three language versions and client editing. It does not provide a measured increase in wholesale orders or proof of the supplier’s operational performance. For a comparable commission, the practical objective is to help a buyer recognise the relevant offer, understand who supplies it and take an informed next step towards cooperation.